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google brand pages do i need them?

Table of Contents

What Are Google Brand Pages?

Google Brand Pages, also known as Google Brand Accounts, are a feature that allows businesses and organizations to create an official presence on Google’s platforms, particularly Google My Business and Google+. While Google+ has been discontinued, Google My Business remains a vital tool for managing your online presence, especially if you’re a local business.

Here’s a breakdown of Google Brand Pages and whether you need them:

Google My Business: Google Brand Pages are often associated with Google My Business. This is a platform where businesses can create a detailed profile that appears in Google Search and Google Maps.

It includes information like your business name, address, phone number, website, hours of operation, and customer reviews. If you’re a local business, having a Google My Business listing is crucial because it helps potential customers find you when they search for businesses in their area.

Google+: Google Brand Pages used to be associated with Google+, which was Google’s social media platform. However, Google+ was discontinued in 2019. As a result, if you were primarily using Google Brand Pages for Google+, they are no longer relevant.

Do You Need Them: Whether you need Google Brand Pages depends on your business type and goals.

If you’re a local business, having a Google My Business listing is essential for local SEO and visibility in Google Maps.

However, if your business operates primarily at a national or global level and doesn’t rely on a local customer base, the need for a Google Brand Page is less clear-cut.

Google Brand Pages, particularly in the context of Google My Business, are important for local businesses looking to enhance their online visibility and provide essential information to potential customers.

However, if your business doesn’t have a strong local presence, the emphasis may shift more toward general SEO strategies and digital marketing efforts rather than Google Brand Pages. It’s essential to assess your business goals and audience to determine the most effective online presence strategy for your specific case. 

Connect Google brand pages to Google Maps

Connecting Google brand pages to Google Maps, At last… Google business is beginning to get it right!

Google Plus was so confusing!

Up until now it has been so confusing.

Google plus local pages and Google + brand pages were to never meet each other. They were two separate entities and many many companies unwittingly ended up with both.

So, the scenario is, as it was with We Get Digital, if you set up a brand page a while ago with Google + you had a good presence with this and some followers.

All of a sudden you could have a local page. Google places. You could verify your location and business and get reviews and have a stronger local presence on the Internet and Google. Great! But what about the brand page? They just didn’t work together or speak to each other and, it seemed, for a while that never the twain would meet!

You had to make a decision which page to ‘work’ – the local google+ page or the brand google+ page. We decided that it wouldn’t hurt to just post to both (with our social media dashboard Hootsuite) and just wait for Google to sort their act out, which, ultimately we knew they would. And they have.

Sometimes even giants like Google can get things wrong.

Get your verified data from your local Google + page onto your brand google page

What you can now do is transfer your verified data from your local page to your brand page. Reviews, verification, address information and the Map pin will be literally “transplanted” to the Brand page.

So now your brand page can have all the verified information AND, probably more importantly, your hard earned reviews (still waiting for Google to make it easier for people to find how to add a review on the company page rather than through their local search!).

Please do understand that this isn’t a merge of the two pages but you can now transfer the local data from an existing local page that you have gone to the effort of verifying and building up, over to a Brand page that then becomes the verified Local Page.

What this doesn’t allow:

This is not a solution for multi-location businesses to link a single brand page with multiple locations. Also you must verify your Local page before you can transfer the information from it to your brand page.

What moves from the existing Local Plage:

  • Reviews
  • Local Verification Pin
  • Map Information
  • Address information

What it doesn’t move:

  • Local Page custom URL
  • Local Cover photo
  • Local Page followers
  • Local Page circles
  • Local Page posts

If you have responded to any of your reviews these responses are not transferred over so you will have to copy them across.

What stays the same:

Posts, custom URLs, followers and circles from the existing Brand page will stay intact as will those settings on the Local page.

What does the Brand Page lose?

Brand page features (Story, Tagline and links) will no longer exist on the page.

How to connect your Local Google plus page to your Brand Google pages

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