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When it comes to SEO (Search Engine Optimisation), you may have encountered suggestions advocating the use of a landing page. This might leave you puzzled, especially if you’ve already invested time and effort into creating a comprehensive website that caters to all your customers’ needs.  

However, dismissing the idea of a landing page could be a significant mistake, as it can greatly enhance your brand.  

Here are the reasons why using a landing page can boost your SEO rankings: 

Improved Speed and Performance 

When creating a website, it’s easy to get carried away with adding various elements such as high-definition images, text blocks, pop-ups, and extensions to make it visually appealing and engaging. However, while these elements may enhance the overall aesthetics, they can negatively impact the website’s loading speed and performance. Page speed is a critical factor in Google’s ranking algorithm, directly affecting user experience. Research has shown that if a website takes over three seconds to load, around 40% of visitors will likely abandon it. Google takes note of this behaviour and may be less inclined to promote websites with poor loading times.  

This is where landing pages prove to be advantageous. Unlike comprehensive websites, landing pages are designed with a singular purpose – to promote a specific product, service, or offer. By focusing on a streamlined layout and reducing unnecessary elements, landing pages can achieve faster loading times, enhancing user experience and meeting Google’s criteria for higher rankings. 

To further optimise loading times, you can use smaller image sizes without sacrificing quality by employing proper compression techniques. This ensures that your landing page loads quickly without compromising on visual appeal. 

Keyword Optimisation 

A key aspect of SEO is effectively using relevant keywords throughout your content. With an SEO landing page, you have greater control over keyword placement and can strategically incorporate them in various locations. Beyond the visible text on the landing page, you can optimise metadata, header tags, and even image files with your targeted keywords. 

Metadata includes HTML elements like title tags and meta descriptions, which play a vital role in the first impressions users have when they encounter your page on search engine results. Well-optimized metadata can entice audiences with targeted keywords, increasing the likelihood of them clicking through to your landing page. 

Header tags, such as H1 and H2, act as prominent headlines on your page and help users quickly grasp the page’s relevance to their search query. Google also uses these header tags to understand the content and context of the page, further contributing to better rankings. 

By adding descriptive alt text, geotagging, and relevant keywords to your images, you not only enhance accessibility but also assist search engines like Google in understanding the content of your landing page. This can improve your chances of appearing in relevant search results, ultimately boosting your rankings. 

Authority Building 

Having an optimised SEO landing page can positively impact your website’s authority and credibility. By driving all your traffic, including both paid and organic, to a centralized landing page, you can focus your efforts on optimizing that specific page for search engines. This can result in improved rankings for that page, which serves as a gateway to the rest of your website.  

Moreover, directing traffic to your landing page can increase the number of outbound links, also known as backlinks. Backlinks from authoritative and relevant sources are seen as signals of trust and credibility by search engines. As your landing page attracts more links, search engines recognize its importance and relevancy, further boosting your search score and overall rankings. 

Enhanced Customer Experience  

Google places a significant emphasis on user experience and engagement. When users find value and relevance in a website, Google interprets this as a positive signal and rewards the site with higher rankings. 

Landing pages are specifically designed to be concise, focused, and centred around a singular call-to-action (CTA). This simplicity and clarity make it easier for visitors to understand the purpose of the landing page and take the desired action, such as signing up for a newsletter, making a purchase, or filling out a form. 

By providing a seamless and straightforward user experience, landing pages effectively keep visitors engaged and guide them to the specific information or action they are seeking. When users have a positive experience on your landing page, they are more likely to stay on your site longer, explore other pages, and convert into leads or customers. 

Feeling lost about how you can make a landing page perfect for SEO? Contact We Get Digital today and let us help. We’re a ‘solution-based’ family business specialising in stunning Website Design and SEO services that help small to medium-sized businesses get found online. If you want to learn more about our services, click here. Alternatively, you can call our team on 0203 730 1785 or email us at, general@wegetdigital.co.uk and we will get back to you as soon as possible. 

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